How To Build a WordPress Website in 7 Easy Steps

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress has officially passed the 39% mark and powers over one-third of the entire web.  It’s like the Oprah Winfrey of the web hosting...
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The Anatomy of the Perfect SEO Report: A Guide

Whether you are working as an in-house SEO or are agency-side, reports are something that we all have to produce. An SEO report helps to demonstrate the progress that a campaign is making, demonstrates the ROI, and helps to justify why we took the approach that we...
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65 Artificial Intelligence Statistics for 2021 and Beyond

Artificial intelligence today plays a massive role in strengthening and transforming industries around the world. Many businesses fear they will invest in technology that will do them no good. However, a business’s only path to technical progress is through risk and...
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10 Successful Google Advertising Ideas

Coming up with Google advertising ideas is challenging. However, it’s well worth it to have a solid strategy. With around 3.5 billion searches per day, Google gives you an incredible opportunity to get in front of the right audience. Of course, you first need to know...
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What Are Rich Snippets (How Do You Get Them)?

Can you remember SERPs with 10 blue links and little else on the page? A distant memory. Search engine results pages have evolved to contain a lot of rich content on the page. Knowledge graphs, featured snippets, carousels, product lists ads, and don’t forget the...
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Google Ads Announces Updates to Partners Program | Digital Marketing News Podcast

Google Ads Announces Updates to Partners ProgramSpotify Steps Up Their AdvertisingFacebook Revokes, Then Reinstates Australian News Pages and PostsTake of the WeekICYMIOn this week’s episode of Marketing O’Clock, hosts Greg Finn, Jess Budde & Mark Saltarelli break...
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Download a FREE Global Presets Style Guide for Divi’s Telehealth Layout Pack

Hey Divi Nation! Thanks for joining us for the next installment of our weekly Divi Design Initiative where each week, we give away brand new freebies. Today, we’re sharing a global presets style guide for Divi’s Telehealth Layout Pack. Divi’s global presets help you...
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69 Podcast Statistics to Boost Your Podcast Strategy In 2021

Did you know that 20% of people have bought a product or service after hearing about it in a podcast? That’s right! Brands are using podcasts more than ever before as a marketing channel to attract new customers.  Podcasts aren’t only one of the hottest marketing...
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How To Perform a Technical SEO Audit in 15 Steps

We’ve all been there, whether we’ve been an SEO for weeks or decades — staring at a website, knowing there are issues slowing it down and keeping it from the top of results pages. Just looking at the site, you can tick off a few changes that need to be made: Perhaps...
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3 Top Skills SEO Content Writers Need to Succeed

Diverse Writing SkillsUnderstanding Search IntentWriting for Topics Over KeywordsClosing ThoughtsI’ve been working with other SEO industry professionals of all stripes, from technical SEO specialists to web developers, for decades.I feel that every individual in an...
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How to Build a Sales Forecast Model

In an ideal world, sales teams and business leaders would have crystal balls to help them predict accurate sales forecasts. With these predictions, it would be easier to create budgets, set goals, know when you’ll need to hire more people, and so much more....
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Twitter Lets Users Monetize Tweets With ‘Super Follow’

Super Follow – Monetize Your TweetsTwitter CommunitiesTwitter’s Long Term GoalsTwitter presents a first look at a new feature called Super Follow which lets users pay a monthly fee in exchange for premium content.At its Analyst Day event on Thursday, Twitter previewed...
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Segmenting & Theming in Link Building Outreach

Segmenting & Theming Your OutreachSegmenting ExampleHow to Find ProspectsTakeawayThe last time I talked about outreach, I had a chicken on my head.I’m not kidding, look:It wasn’t because I felt an irresistible longing for the cozy warmth of poultry coverage, but...
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73 Remarkable Small Business Statistics to Know in 2021

I work as an SEO Manager at Semrush, responsible for establishing new processes at the company. I love traveling, watching courses, reading books and spending time in nature. I am always happy to talk with new people and you can reach him at his Twitter or Linkedin....
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WordFence Security Plugin Overview & Review

If you’re a WordPress user then site security should be at the top of your priority list. As the most popular CMS on the planet, it has more than its fair share of hackers, bots, and bad actors with WordPress websites in their crosshairs. You don’t want malware to...
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6 Tips for More Targeted & Engaging PPC Campaigns

Begin With ResearchSelect Your Target AudienceReview Your MessagingSet Campaign ObjectivesChoose the Right Ad Platforms & CreativeDeliver an Integrated CampaignWith an ever-expanding array of advertising networks at our disposal, it’s tempting to jump in before...
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WordPress Out of Touch with Publisher Needs?

Web publishing is trending toward providing a quality user experience to site visitors. These goals are embodied in Google’s Core Web Vitals metrics that measure important user experience metrics. But the WordPress coding ecosystem does not appear to have addressed...
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Best WordPress Directory Plugins – 2021 Review

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. A functional online directory plugin will help you deliver business or personal information by location or category for internal or external...
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Google Posts: Conversion Factor — Not Ranking Factor

While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward. Click on the...
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How is MLOps Used in Business and Marketing?

Chances are, your brand has data scientists and operations professionals on the team, and while they do their best to collaborate, they each have their own areas of expertise. This could lead to miscommunications and misunderstandings. The data scientists can...
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The 20 Best Video Editing Apps for 2021

Using a video editing app is critical for creating a winning video marketing strategy.  And if you're reading this blog post, chances are you already know you should incorporate more video content into your marketing, especially after the rise of remote living.  But...
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50 YouTube Stats Every Video Marketer Should Know in 2021

In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!” That was the first time I’d ever heard of YouTube. And it definitely wasn’t the last time...
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6 Competitor Insights You Can Get in 30 Minutes

Experienced marketers know their company’s rivals inside and out, and they know that there are always more competitive insights to discover. From marketing trends to competitive landscape analysis, traffic dynamics within your market and its key players can uncover a...
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Google Audio Search – Will it Ever Be Possible?

Will it ever be possible for Google to create an index of audio content that users can search through like web pages?Results of early testing, which Google published in a blog article, indicates audio search is harder to accomplish than it might sound.Details of these...
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What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level

When you search for "content writers" on LinkedIn, you're bound to come across an incredibly diverse range of professionals. For instance, you'll see some content writers create social media copy for small businesses, while others write press materials for insurance...
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A Beginner’s Guide to Shopping Ads

If you work in ecommerce paid search, then having a working knowledge of Shopping Ads is essential for keeping up with the competition.What’s more, the significant changes in 2019 and 2020 within the Shopping Ads sphere, have made it essential for even the savviest...
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Organic Keywords: SEO for Beginners

Whether you’re a digital marketing professional helping other companies grow their online presence or an ecommerce website owner trying to boost your brand, there’s no getting around the importance of search engine optimization (SEO).  SEO is critical to boosting...
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1.8 Billion People Use Facebook Groups Every Month

Facebook Groups, and online communities in general, are becoming more prevalent in peoples’ lives according to data from a new research study.A report from NYU’s The Governance Lab examines how Facebook Groups allow people to form meaningful communities they often...
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What is Marketing, and What’s Its Purpose?

Dictionary.com defines marketing as, "the action or business of promoting and selling products or services, including market research and advertising." If you work in a marketing role like I do, it's probably difficult for you to define marketing even though you see...
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The Ultimate Guide to Google Search Console in 2021

What is Google Search Console? Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site...
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The Insider’s Guide to Shopify SEO Best Practices

The retail industry has seen a huge shift in recent years as more people turn to the internet for their shopping needs.Between convenience (who doesn’t like shopping in their pajamas?) and necessity (a global pandemic has made it rough for many brick-and-mortars to...

Snapchat Now Reaches 70% of 13 to 24 Year Olds

Snapchat is now reaching over 70% of 13 to 24 year olds in the world’s most lucrative digital ad markets.The company revealed this information to shareholders on Snapchat’s first-ever investor day on Tuesday, according to a Wall Street Journal report.Snapchat is where...

Get a FREE Header and Footer for Divi’s Virtual Fitness Layout Pack

Hey Divi Nation! Thanks for joining us for the next installment of our weekly Divi Design Initiative where each week, we give away brand new freebies. Recently, we shared a brand new Virtual Fitness Layout Pack. To help you get your website up and running as soon as...

CTR, CPM & CPC Benchmarks

If you have to choose between Facebook and Google Ads for promoting your SMB, Facebook is your best bet.And in the debate between Microsoft Advertising and Google Ads, Google provides greater reach at a lower cost.These are among the key findings of a new study by...

How To Use Facebook Messenger Ads To Grow Your Network

In the age of social media, internet users are shifting their attention to messengers. Other means of communication, like emails and phone conversations, have become less popular. This provides a new horizon for sponsored ads targeting customers directly.In response...

Lessons On How To Rank #1 For Competitive News Terms

News sites often know their SEO.They have to. Traffic is how they make money.News sites also have a ton of content and organizing it properly is key if they want to stay ahead in some of the most competitive SERPs out there.Savvy news sites are cracking the code on...

15 Lucrative Ways to Use Facebook Carousel Ads

Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Since it can include different images or videos, it seems to be a distinct yet effective marketing strategy. Now, how can you leverage...

Yandex Accused of Anti-competitive Practices in Russia

Federal Antimonopoly Service (FAS) issued a one month warning to Yandex to stop showing preference to its own sites. Yandex responded that it is serving users and that the complaining companies themselves exclude Yandex on their platforms.The FAS is a federal...

Weglot WordPress Translations Plugin – Overview and Review

Translating a WordPress website (or any type of site) involves a lot of work. Even if you’re only talking about a few pages, you have to painstakingly translate and review every word and element within your site, which can take hours or days. Using a translation...

A Top Web Hosting Provider

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. SiteGround is one of the most popular web hosting providers out there. Over two million website users trust SiteGround for their hosting needs. ...